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Our people counting and queue management modules provide industry leading accuracy even in the most demanding operational environments, such as public transport systems, sports stadia, shopping centres and concert venues.
Accuracy
Uniquely, our algorithms are tested specifically for use in densely crowded areas where other systems struggle to count accurately due to the tendency of people to bunch together whilst moving through doors. It is this phenomenon which renders these systems far less accurate at precisely the times when they are most critical to safety. By contrast, our unparalled accuracy remains stable regardless of volume, making each and every customer count.
This system is in use by London's O2 Arena where it is used to count in excess of 80,000 visitors daily. With accuracy levels exceeding 99.0%, it provides minute-by-minute data to the commercial and customer safety teams.
Automatic calibrations are even carried out for certain audience types such as those likely to contain large numbers of children.
Object Segmentation
One of the significant challenges in gauging true footfall volume is the task of accurately eliminating objects which do not form part of the pedestrian count. Ipsotek pioneered the use of automated segmentation filters to solve this problem for a variety of objects such as fork-lifts, vans, cars and even horses.
Understanding Customer Behaviour
Detailed reports are available in the standard product, giving unrivalled insight into customer behaviour and allowing the most cost effective allocation of staff resources. Data points available in industry-standard formats include:
- Queue Length
- Queue waiting times
- Average number in Queue vs. Average no of CSOs
- Average Zone Dwell Time
- Transaction counts
- Staff Resource Unit Optimisation
